Whether you’re out to make a profit or out to change the world, your enterprise could reap great benefits by fully understanding the sensibilities, desires and behavior of your target markets.
The market research experts of ColemanWick will deliver clear results in everyday language, collaborating with you to determine the implications of the newly mined research, and in turn strategizing on intelligent next steps for your organization.
We invite you to explore our site, particularly our process and case studies.
ColemanWick’s clients share our passion for results and it shows in their success. Companies that outperform the market like to work with us.
Odell Coleman Jr. is the Principal of ColemanWick, LLC. Prior to founding the firm in 2004, Odell was fortunate to be able to work and learn across a wide array of capacities within the research field, in both the profit and non-profit sectors. He spent five years working in university outreach and marketing at Case Western Reserve University and The Cleveland Clinic, where he conducted research to support organizational initiatives and business development activities. At the Cleveland Foundation, Odell conducted market research and business planning in the field of wind energy. As Director of Research at October Research Corporation, Odell managed a staff that provided industry-wide market research to national banks, mortgage brokers, and lending institutions.
In addition to his work at ColemanWick, Odell is an adjunct market research professor at Notre Dame College. He also sits on the Alumni Board of The Weatherhead School of Management at Case Western Reserve University, the Board of Trustees at MHS Inc., and the Board of Directors for Ingenuity Fest in Cleveland.
Odell holds a B.S. from Kent State University, a Masters in Business Administration from the Weatherhead School of Management at Case Western Reserve University, and a Masters in Non-Profit Organizations from the Mandel Center for Nonprofit Management at Case Western Reserve University. He is a member of Kappa Alpha Psi Fraternity. Odell lives in Cleveland Heights with his wife and their recalcitrant dog, Cooper.
Strategic planning. Collaborative partnerships. Innovative solutions. These aren’t empty words. But business-speak idioms like these have been overused to the point of losing much of their meaning.
We raise this point because research is about revealing truisms. To do so, a market research firm must consciously resist slipping into expected patterns of thought, which can’t help but pollute the gathering of data and in turn, the ability to clearly interpret the meaning of that data.
Our devotion to the integrity of information is one reason ColemanWick will be able to strategically steer your enterprise to its most advantageous position in your marketplace or field. We also draw on diverse methodologies which can reveal previously unseen paths to success.
B2B Market Position Profile - A strong niche manufacturer of alternative energy technology wanted to know its competitive position. Important decisions involving marketing communications spending and capital investment were on the table. After our decision clarification work to isolate marketing strategy options, we designed and executed a phone survey for a customer satisfaction and broad market survey study.
New Market Strategy – For an industrial manufacturing client, we helped identify new product and service opportunities to more effectively position the company in its competitive market space.
New Product Market Opportunity - ColemanWick conducted a nationwide market research strategy study to assess the market adoption rates and prospects for a new financial product within the real estate industry. The research informed our client’s new product and new market entry decision.
Brand Position Analysis – This marketing research study was conducted for leading research university in the Midwest that faced important branding, naming, and positioning decisions for its new degree program.
Executive Feedback – A worldwide market research study involving executive interviews was conducted when a leading mortgage lender asked ColemanWick to assess the market for new market opportunities for a title insurance product. We delivered marketing strategy and business level strategic planning information from our executive qualitative survey.
Customer Satisfaction – For a leading non-profit organization, we conducted an attitude and usage market research study to better understand the organization’s constituency. Our market research study, using an online and mail survey method, ColemanWick isolated the primary drivers of customer satisfaction, branding, and identified advertising opportunities.