About ColemanWick

We started ColemanWick in 2008 when we saw a need for quality, customer analytics that was actually utilized – not sitting on a shelf – to help companies grow into stable, customer-centric organizations.
A company’s most valuable resource is customer data. 
Because collecting and analyzing customer data leads to innovation, increased revenue, and higher margin.
And our name?
You can’t have a stick of dynamite or a candle without a wick. Likewise, you need a wick to ignite your company’s plan to attract and retain customers.
We ignite your growth.
Odell Coleman

Odell Coleman

Founder & Managing Partner

216.991.4550 x1000

As Founder and Managing Partner, Odell is involved in all aspects of ColemanWick, working closely with clients, collaborating with his team on research and analytics, and overseeing every step of each project. With his unique dual background of business and research, Odell helps to ensure companies and organizations leverage their newly-mined data to solve complex sales and marketing problems.

Prior to founding ColemanWick in 2008, Odell conducted market research at October Research. Odell led a staff which developed customized market research for the mortgage and title industry — work that encompassed qualitative, quantitative, and analytics. He also worked as a marketing research professional at Kent State University, working strategic planning and marketing, conducting research to support organizational initiatives and business development activities.

Odell served as Visiting Professor at the College of Business Administration at the University of Akron where he taught market research and analytics to graduate and undergraduate student. Odell has sat on the Alumni Board of The Weatherhead School of Management at Case Western Reserve University, as well as on the Board of Trustees at FrontLine of Cleveland. Odell is currently a board member at the Cleveland International Film Festival. He also serves as Vice President on the Cleveland Leadership Center’s Leadership Council and is a member of the 2018 class of Leadership Cleveland.  Odell is also a member of Kappa Alpha Psi Fraternity.

Odell holds a B.S. from Kent State University, a Master’s in Business Administration from the Weatherhead School of Management at Case Western Reserve University, and a Masters in Non-Profit Organizations from the Mandel Center for Nonprofit Management at Case Western Reserve University.

Subscribe to Odell’s Monthly Insights

Sign up to receive Odell’s customer analytics insights focused on customer acquisition and customer retention.


From aerospace to automotive and additives to energy, we love helping mid-market manufacturers.

From museums to performing arts, parks, and zoos, we love helping non-profit organizations spread their mission to the right audiences.


ColemanWick is a customer analytics firm that ignites growth for mid-market manufacturing companies and audience-driven non-profits with a seamless blend of customer analytics and market research from our proprietary DataFrame®.



2525 Market Ave. STE B
Cleveland, OH 44113

Follow Us on Twitter
Subscribe to our Monthly Insights