We started ColemanWick in 2008 when we saw a need for quality, customer analytics that was actually utilized – not sitting on a shelf – to help companies grow into stable, customer-centric organizations.
Because a customer-centric focus leads to innovation, increased revenue, and higher margin.
And our name?
You can’t have a stick of dynamite or a candle without a wick. Likewise, you need a wick to ignite your company’s plan to attract and retain customers.
We ignite your growth.
As Founder and Managing Partner, Odell is involved in all aspects of ColemanWick, working closely with clients, collaborating with his team on research and analytics, and overseeing every step of each project. With his unique dual background of business and research, Odell helps to ensure companies and organizations leverage their newly-mined data to solve complex sales and marketing problems.
Prior to founding ColemanWick in 2008, Odell conducted market research at October Research. Odell led a staff which developed customized market research for the mortgage and title industry — work that encompassed qualitative, quantitative, and analytics. He also worked as a marketing research professional at Kent State University, working strategic planning and marketing, conducting research to support organizational initiatives and business development activities.
Odell served as Visiting Professor at the College of Business Administration at the University of Akron where he taught market research and analytics to graduate and undergraduate student. Odell has sat on the Alumni Board of The Weatherhead School of Management at Case Western Reserve University, as well as on the Board of Trustees at FrontLine of Cleveland. Odell is currently a board member at the Cleveland International Film Festival. He also serves as Vice President on the Cleveland Leadership Center’s Leadership Council and is a member of the 2018 class of Leadership Cleveland. Odell is also a member of Kappa Alpha Psi Fraternity.
Odell holds a B.S. from Kent State University, a Master’s in Business Administration from the Weatherhead School of Management at Case Western Reserve University, and a Masters in Non-Profit Organizations from the Mandel Center for Nonprofit Management at Case Western Reserve University.
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