Odell Coleman Jr., Principal

Odell Coleman Jr. is the Principal of ColemanWick, LLC. Prior to founding the firm in 2004, Odell was fortunate to be able to work and learn across a wide array of capacities within the research field, in both the profit and non-profit sectors. He spent five years working in university outreach and marketing at Case Western Reserve University and The Cleveland Clinic, where he conducted research to support organizational initiatives and business development activities. At the Cleveland Foundation, Odell conducted market research and business planning in the field of wind energy. As Director of Research at October Research Corporation, Odell managed a staff that provided industry-wide market research to national banks, mortgage brokers, and lending institutions.

In addition to his work at ColemanWick, Odell is an adjunct market research professor at Notre Dame College. He also sits on the Alumni Board of The Weatherhead School of Management at Case Western Reserve University, the Board of Trustees at MHS Inc., and the Board of Directors for Ingenuity Fest in Cleveland.

Odell holds a B.S. from Kent State University, a Masters in Business Administration from the Weatherhead School of Management at Case Western Reserve University, and a Masters in Non-Profit Organizations from the Mandel Center for Nonprofit Management at Case Western Reserve University. He is a member of Kappa Alpha Psi Fraternity. Odell lives in Cleveland Heights with his wife and their recalcitrant dog, Cooper.

Lei Yang, Quantitative Analyst

Lei is the Quantitative Market Analyst at ColemanWick, LLC. Her career began as an accountant for Baoye Group, a Fortune 500 company. There, she had the opportunity to monitor the Chinese financial reporting system, as well as how industry analytics affect companies’ decision-making and industrial growth. Lei later performed market research for Blue Point Capital, a private equity firm in Cleveland targeting American companies for mergers and acquisitions.

Lei received a bachelor’s degree in Public Finance from Xiamen University. She also studied Business and Economics at the Otto von Guericke University in Magdeburg, Germany. Lei received a Master of Science in Management, with a specialization in Finance from the Weatherhead School of Management, Case Western Reserve University.

Anna Rihtar, Qualitative Analyst

Anna is the Qualitative Analyst  at ColemanWick, LLC. Prior to joining the firm, Anna served as an intern with ColemanWick where she assisted with focus group planning and moderation as well as secondary research.  Anna graduated from The Ohio State University in 2011 with a B.S. in Business Administration with a specialization in Marketing.