As Founder and Managing Partner, Odell is involved in all aspects of ColemanWick, working closely with clients, collaborating with his team on research and analytics, and overseeing every step of each project. With his unique dual background of business and research, Odell helps to ensure companies and organizations leverage their newly-mined data to solve complex sales and marketing problems.
Prior to founding ColemanWick in 2008, Odell conducted market research at October Research. Odell led a staff which developed customized market research for the mortgage and title industry — work that encompassed qualitative, quantitative, and analytics. He also worked as a marketing research professional at Kent State University, working strategic planning and marketing, conducting research to support organizational initiatives and business development activities.
Odell served as Visiting Professor at the College of Business Administration at the University of Akron where he taught market research and analytics to graduate and undergraduate student. Odell has sat on the Alumni Board of The Weatherhead School of Management at Case Western Reserve University, as well as on the Board of Trustees at FrontLine of Cleveland. Odell is currently a board member at the Cleveland International Film Festival. He also serves as Vice President on the Cleveland Leadership Center’s Leadership Council and is a member of the 2018 class of Leadership Cleveland. Odell is also a member of Kappa Alpha Psi Fraternity.
Odell holds a B.S. from Kent State University, a Master’s in Business Administration from the Weatherhead School of Management at Case Western Reserve University, and a Masters in Non-Profit Organizations from the Mandel Center for Nonprofit Management at Case Western Reserve University.
As Associate Partner, Alyssa provides exemplary service for our clients in multiple areas. Alyssa delivers incredible results throughout the project lifecycle by overseeing timelines, resource organization, and ensuring each project exceeds client expectations. She also leads ColemanWick’s strategic marketing campaigns.
She has an impressive background in business spanning from agencies and small businesses to large corporations. Prior to joining ColemanWick, Alyssa worked for DDR Corp in Beachwood, Ohio, a publicly traded real estate investment trust.
Alyssa holds a B.S. from the University of Akron College of Business Administration. Alyssa previously served on the Cleveland Professional 20/30 Club Board of Directors. She is also a member of Delta Gamma Fraternity.