B2B Market Position Profile - A strong niche manufacturer of alternative energy technology wanted to know its competitive position. Important decisions involving marketing communications spending and capital investment were on the table. After our decision clarification work to isolate marketing strategy options, we designed and executed a phone survey for a customer satisfaction and broad market survey study.

New Market Strategy – For an industrial manufacturing client, we helped identify new product and service opportunities to more effectively position the company in its competitive market space.

New Product Market Opportunity - ColemanWick conducted a nationwide market research strategy study to assess the market adoption rates and prospects for a new financial product within the real estate industry.  The research informed our client’s new product and new market entry decision.

Brand Position Analysis – This marketing research study was conducted for leading research university in the Midwest that faced important branding, naming, and positioning decisions for its new degree program.

Executive Feedback – A worldwide market research study involving executive interviews was conducted when a leading mortgage lender asked ColemanWick to assess the market for new market opportunities for a title insurance product. We delivered marketing strategy and business level strategic planning information from our executive qualitative survey.

Customer Satisfaction – For a leading non-profit organization, we conducted an attitude and usage market research study to better understand the organization’s constituency. Our market research study, using an online and mail survey method, ColemanWick isolated the primary drivers of customer satisfaction, branding, and identified advertising opportunities.