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Don’t be color blind. Color and how it can impact your marketing efforts.
Love the infographic. And love how color is interpreted differently amongst different cultures. Obviously this has import on all marketing functions and branding efforts. Enjoy.
To achieve progress, you have to progress.
As I was admiring this year’s new models at the Car Show a couple weeks back, I observed that American car makers are apparently betting on the automotive equivalent of a throwback jersey –– Ford, Chrysler, and GM all displayed what amounted to new variants of older models.
Car makers from Italy and Germany, however, revealed category-breaking designs and technology. Meanwhile, as American car makers are playing it safe, betting on the goodwill of old designs, their competition is busy innovating.
Perhaps resting on old designs is a relatively safe bet. I get it. But what might this safe bet cost in terms of long-term opportunities lost, or at best, delayed?
Since the first organism evolved from the primordial soup, every single nanosecond of life on earth has been about innovation. Innovation is how living things adapt to
changing environments. When there is a threat to the survival of a species, it innovates. Why should this truism be any different for a company or an organization?
You have to innovate. Especially in a down or stagnant market. You may be inclined to hold back, lay low, play it safe. But while you’re being cautious, you can be sure that one of your competitors senses that fear in the atmosphere, and is investing in innovation of some sort.
If you’re not sure about how you can wisely invest in innovating your products, services or process, market research is the answer. That research might even reveal something that the market wants, and doesn’t yet realize it wants.
Now that’s innovation.
Think market research is just data mining? Research says you’re way off.
Want a great marketing research tip? Don’t hire ColemanWick, LLC. or any research firm if all you’re looking for is a focus group or phone study. Wait, what are we saying?? We’ll take your money, and do a bang-up job for you.
But in truth, we can offer you much more than just survey results.
Tom H.C. Anderson’s site has some interesting commentary on the new role market research has come to play in business and culture. For instance, Lenny Murphy, co-founder of Rockhopper Research in Summit, New Jersey, says “In order to flourish in this new research world, we must transform our value prop as an industry from purveyors of data to insight consultants. It’s not about the tools any more, it’s about the strategic impact of what we learn.”
If you’ve read much of the ColemanWick site you’ll know that Murphy’s view matches our own.
Bob Lederer, Editor and Publisher of RFL Communications in Skokie, Illinois, takes this thought further: “Quality surveys and focus group research will no longer be a key differentiator, rather simply an entry cost. The next gen researcher is a data miner, text miner, new media expert, a management consultant and most importantly, an information innovator”, he says.
If you check out our Case Studies, you’ll see that ColemanWick will bring deep business insight to newfound data and help you make the most of it—in whatever way makes the most sense for your enterprise.