There is a distinct difference between inexperienced skydivers who take a tandem jump, where they jump strapped in with a professional skydiver, and if someone strolled up to the airplane, strapped themselves in and tried to propel themselves into the sky on their own.The difference is that one is a calculated risk and one is, well, a dangerous risk. At ColemanWick, we like to think of ourselves as your personal skydiving instructor.
There is No Easy-Bake Oven for Building Customer-Centric Organizations
When baking your first cake, chances are you consulted with a professional. Whether that professional was an actual baker by trade or a mother or grandmother, asking their best advice is the perfect place to start.
The mistake in this process is to consult with the professional after you have put all the ingredients together. If you pull the cake out of the oven and see the center has caved in or the edges are burnt, there is not much that can be done. The only thing to do is start over.
Want the benefits of customer analytics? Leave ego, fear and bias at the door.
The truth can be a tricky thing. In social settings there is plenty of truth we don’t get into — we don’t tell people they have parsley in their teeth. Even in cases where you know someone well, you have to be very careful with the truth. As George Bernard Shaw reportedly said, “If you are going to tell people the truth, you’d better make them laugh; otherwise they’ll kill you.”
Yet if you’re running a business or organization, truth is the only thing you should want, right?
A manufacturing company we know seemed to have a successful monthly e-newsletter, with nice numbers in terms of how many people opened the newsletters, clicked through, and then shared them through one or more social networks. Month after month they were pleased as punch by the numbers on the customer analytics charts. They thought, “Wow, these people really love us.”