There is a distinct difference between inexperienced skydivers who take a tandem jump, where they jump strapped in with a professional skydiver, and if someone strolled up to the airplane, strapped themselves in and tried to propel themselves into the sky on their own.The difference is that one is a calculated risk and one is, well, a dangerous risk. At ColemanWick, we like to think of ourselves as your personal skydiving instructor.
There are many factors that go into deciding whether to do market research internally or externally. For instance, you may have a budget that prohibits having a market research team on staff or your company is growth oriented and could use the perspective of an outside firm to ensure you are not overlooking any critical opportunities. Here are some scenarios you may face when making this decision.