There are several methodologies guiding researchers use when defining the research problem correctly. Let’s take a look at two of them.
There are many factors that go into deciding whether to do market research internally or externally. For instance, you may have a budget that prohibits having a market research team on staff or your company is growth oriented and could use the perspective of an outside firm to ensure you are not overlooking any critical opportunities. Here are some scenarios you may face when making this decision.
Every one of us is an experienced researcher. Before crossing a busy street we look both ways. That’s research. Before biting into old cheese from the fridge, we smell it. Research.
Though you’ve successfully eaten cheese your whole life, you recognize those times when you don’t have enough data to eat it straight away. What’s the lifespan for this particular cheese? How long has it been in the back of this cheese drawer?
Yet within the professional world, far bigger decisions are made every day, based on little or no research whatsoever.