The Difference Between Quantitative and Qualitative Research to Build a Customer Centric Organization
The realm of market research is defined by two main types: quantitative and qualitative. The difference between quantitative and qualitative research is clear but how does know which to choose when conducting market research? Here a simple breakdown of when market research should go the quantitative or the qualitative route.
Want the benefits of customer analytics? Leave ego, fear and bias at the door.
The truth can be a tricky thing. In social settings there is plenty of truth we don’t get into — we don’t tell people they have parsley in their teeth. Even in cases where you know someone well, you have to be very careful with the truth. As George Bernard Shaw reportedly said, “If you are going to tell people the truth, you’d better make them laugh; otherwise they’ll kill you.”
Yet if you’re running a business or organization, truth is the only thing you should want, right?