The Metrics Your CEO Really Cares About
Out with the old, in with the new. It’s a new year, so let’s start our marketing programs the right way by tracking our performance. Metrics, or key performance indicators (KPIs), should be set up front so that the marketing team knows what goals they are striving to reach. Metrics alert us to which strategies we should replicate and which ones to improve. The following checklist includes the metrics vital to your marketing and sale’s efforts. The metrics provide insight for each stage on the customer lifecycle. Based on your industry, these should be reviewed over a given period.