A well-defined problem is a problem already half-solved. The right definition of a customer research problem sets the direction for the entire project. Although every researcher and analyst understands the importance of correctly defining the problem, it is not always so easy to uncover where the problem really resides. Moreover, it’s vital to uncover the root of the problem so that you’re tackling the entirety and not just treating a symptom of a problem.
You probably know that many of the world’s most famous and widely-used brands became successful by accident. Slinky, Silly Putty, potato chips, penicillin, microwave ovens — the list goes on and on. These items were all either by-products of efforts to make something else, or were simply attempts to solve one problem, yet turned out to solve everyday problems around the world.Read More
A manufacturing company we know seemed to have a successful monthly e-newsletter, with nice numbers in terms of how many people opened the newsletters, clicked through, and then shared them through one or more social networks. Month after month they were pleased as punch by the numbers on the customer analytics charts. They thought, “Wow, these people really love us.”