Pricing Without Research Can Be Pricey.

Have you seen anyone on a hoverboard? (If so, maybe you noticed that technically, they weren’t hovering.) Misnomer aside, they’re cool — somewhat Jetsons-like. In fact they seem to be on a path to success that the Segway people must have hoped for about 15 years ago.

The person you saw riding it probably paid between $300 and $1,800 for that hoverboard. I don’t know how much it costs to make one, and I’m not privy to the process the first hoverboard companies went through to figure out what they were going to charge for one.

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